1906 Bliss, a fan-favorite cannabis chocolate, was in need of a packaging overhaul after a slow retail season. We created a new visual language that mimicked the euphoria of the product, ditched the clunky plastic packaging, and scaled the offering down to a single, approachable serving. The accompanying relaunch campaign played up the blissful qualities of the product, offering loyalists and newcomers a sunny invitation to a plant-based pick-me-up.